Fans Of The Supernatural

As mentioned my video will centre around witchcraft and the supernatural. This inspiration comes from the current rise of success of TV shows featuring such concepts; Buffy, The Vampire Diaries, The Originals, The Secret Circle etc. 
There has also been an increase in the amount of people basing their music around the notion of witchcraft too - this all has had mixed responses.

This Screenshot shows a comment left on a song called 'Santified' - one of the other comments also refers to The Originals (one of the TV shows based around Witches, Vampires, Werewolves and hybrids of all 3).

In terms of Buffy, the character was 16 when the show started and it ran for 7 seasons leading Buffy to be 23 years old by the end. Due to the long run, the audiences grew up with the show, hence the reason for the age range of the TV show to be 16-34.
In terms of the other 3 shows; The Vampire Diaries, The Originals and The Secret circle, they are all linked and share, relatively the same audience. The Vampire Diaries was the first to air out of all 3 and was originally a book written by L.J Smith, the same author wrote the books The Secret Circle which led to that franchise being made into a TV show. Lastly, The Originals is a spin off of The Vampire Diaries portraying where it all began with the original family of Vampires, Witches and Werewolves.

Referring back to the screenshot - as you can tell, not everyone is impressed with the popularity of the supernatural, despite this, it continues to rise, especially with the coupled rise of New Religious Movements. The song this was left on, was by The Veronicas, whom I have heavily based my artist on.

Target Audience

 As seen on the previous post about the original artists fans; I have constructed my own target audience.

I have concluded on my target reach being between the ages 14 - 25. This is the general age range of fans of TV shows which portray elements of the supernatural.

Below I have a picture of a female and male - both, people I would target this product towards

 






















Both are between the ages of 14-25
The female is of Australian decent, now living in LA where there is a lot of commotion surrounding rituals, with many people leaving institutional religion to move onto the New Religious Movement of Spirituality - where magic and the use of crystals can be seen around many places and around many people. Prior to LA, she spent a few months in Nashville, where there is an increasing interest in voodoo and thematic magic.
 The male is younger than the female and is currently studying for his A - Levels, studying Philosophy, Business and English Literature; due to the rise of TV shows centred around the supernatural, he too, has a keen interest of entertainment from the concepts surrounding these TV shows. Although he is not necessarily of a NRM, he does have a keen interest.

Due to the genre and type of voice, I don't think my target audience would have a specific look or appearance - their interest in Paige Cavern would simply derive from common ground around the supernatural.

Audience Research

Which magazine would advertise the album/singer


- THEVERSION.CO.UK previously known as 'Celebritain' - large online information source for upcoming music and new music releases.



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check original artists' demographic - Facebook/twitter

As can be seen here, the fan demographic for the original artist ranges from ages 18-24. Although this stat is not fully representive because not all fans or admires of the band will have liked the fan page and also not all fans have a Facebook account so they would not be able to like the page.

check sub-catergory on ITunes

The album the song is from lies under Alternative on ITunes.