Digipak (colour test - no spines)

These are the panels on my digipak. Although I have not included in the spines, this is because I simply placed the panels together to ensure they looked good together and that the colour scheme was apparent.

Test sequence and draft with red highlights

Test Export after hoping to fix colour change

Shot Types

Shot Type Influence - Looking up

For the ending of my music video I wanted to reveal who the 'supernatural being' was. In order to do this I took influence from a shot in another music video, Lolita - The Veronicas. Throughout this blog I have mentioned this song and video many times because parts of it reflect the atmosphere I really want. The shot I drew influence from can be seen at the beginning and at 1:51 in.




I created this shot from being influenced by the above video

Magazine Ad - what to include

Include:
Artist name
album title
'OUT NOW' Physical copy
star ratings with publication name
quote from publication
artist website
social media
Record label logo
Parental Advisory stamp
'Hit Singles......'
Following the smash hit debut

THE eyeliner

When thinking about the Mise-en-scen, I came across this picture, and decided to use it for my artist in the music video as it is not something you see every day; and my video would not be considered an everyday music video.
I followed the same colour scheme at first...

I could not find the same blue so tried to find any blue eyeliner:

The picture on the left shows smudged blue liquid eyeliner with a stroke of black liquid eyeliner on top. The right shows the opposite - there is black liquid eyeliner on the bottom with smudged blue liquid eyeliner on top.








I Then found a tutorial by the Kat Von D who uploaded the original picture



I also changed the colour from Blue to purple because I thought it would suit the atmosphere more.

I then followed the video and mixed it with what I had come up with originally. This is what I came up with. The picture to the left shows the blue liquid eyeliner, although this time it is not smudged, topped with a light, almost violet colour. The right shows the same as the left but with a darker purple pencil liner. The picture below shows the darker purple pencil eye liner and the smudged blur liquid eyeliner.

I will be using the smudged liquid blue eyeliner with the darker pencil purple eyeliner.

Filming day 2

11:30: 

set up shoot on location 

Draw pentagram & blood drawn symbol 

Place candle 

Cover windows with newspapers so natural light still slightly shines through 

12:30

Nicole arrives 

Set up lights, cameras and greenscreen 

1:15

Start shoot

Pentagram shoot, close up on Nicole's arm holding stone over lit candle 

Birds eye view shot to show what she's doing. Places something down in middle, voodoo with skull bracelet DO NOT SHOW HER FACE

Close up to see what she's done. While close up, see metal skull placed in middle 

Film Nicole scoring finger for 'blood' drawn symbol and drawing the symbol possibly on non-covered window 

Voodoo with knife + Nicole full face + pentagram 

2:00

FOOD! 

2:45

Lip synch x4 one close up, one extreme close up, and one mid shot, one side profile 

And extreme close up of eyes, starting down, slowly rolling up infront of greenscreen 

3:30

Split screen scene 

Blue t-shirt Nicole seen running, panting 

Black t-shirt Nicole seen coming around the corner 

4:15 

Hand covered in blood mid shot 

Fist full of black/blue sand 

5:00 

Close up of blowing out candle 

5:10

Photoshoot 

Hand on skull

Legs 

Face candle with face 

Different costumes

Filming day one on location itinerary

12:30 Reach Location

12:35 shoot running scenes 

1:15 looking out over pinn bridge

2:00 end 

Lip Sync Update

When I tried to film the lip synch, I found although the actress has very dark lip lipstick on, on camera and under lighting it looked very pink! 

Also with filming the extreme close up, the camera continuously lost it's focus so for the next try I will have to find another way to make sure this works well without losing focus or the effect of the extreme close up.

Planning the shoot

Lip Sync Shoot

Today I will be filming the lip sync. I will film 3 versions. One front on and the other two from different sides. 
With me I will have a copy of the lyrics, the song itself, a green screen, camera and some lighting. 
For the visuals, I'm only filming them as very close up shots, so the only my actress' lips will be seen, for this, I have some dark lipstick, the same lipstick used in the other shots. 

Digi Pak Ideas

This is my initial  idea for the digi pak. With feedback received I will now change the theme to either fire or shadows, both of which feature in my music video. I may also use the same photo shoot with different filters when designing the digi pak or even the same photo with different filters. 

Gratification

Theory of uses and gratifications
media effect theory, believing and being engrossed in everything you read/see, and then acting in the way the news story is represented - assumes this happens and audiences are passive.
Active audience - more discerning, actively seek out media texts to have needs met or gratified

Watch news to be informed, for self-identity, perceived by others, or watch documentary out of interest.
To be entertained during free time - possibly to get away from real world? Social interaction, 'did you see when he/she...|| what's going to happen next?'

Sub-consciencous saying 'don't buy into mainstream, don't fall for it, support real music'

Copyright Notice

Dear Universal Island Records,

My name is Roshni Mepani and I am an A Level student at Park High Sixth Form in Stanmore.  I would like your permission to use a track by 'Florence and The Machine' from their album 'Ceremonials'.

The track I wish to use is 'Seven Devils, which is track 8 on the album released in 2011. With making use of this song I will be creating a music video, digipak and magazing advert for the release of the album.

These products will not be used for financial gain and the only people who will see the products are my Media class, teachers and the OCR exam board. The music video will be uploaded to YouTube where you be fully credited.

Yours Faithfully,

Roshni Mepani

Make - up inspiration

When originally thinking about Make - Up, black eye-shadow and winged eyeliner came to mind. However, I recently came across this picture of a tutorial by famed tattoo artist Kat Von D. This was created using make - up from her own make-up line. Out the two, I am more drawn to the second the look for my music video. For my lead actress I think I would change the blue to purple. I was originally thinking red but I felt the red brought on a more devilish feeling, where as the purple would bring out more of a mysterious look. Another reason for using the purple above the black is I will be making use of a purple crystal mineral in terms of a special stone which is used in some rituals.

This is another image from Kat Von D; here are other styles of eyeliner I may make use of as some of the styles are not your everyday eye lining styles and may suit the essence of the 'out there' video.

Half Term Shooting

TEST
Test out first shot with voodoo doll and water pouring out.
Test out how harrow arts centre looks at night
shoot establishing shots over river pinn
check shoot in underground tube tunnel, close up
shot of heels crushing glass or heel walking through already broken glass
shot of bracelet with spinning skull
shot of skull hand with skull bracelet on finger. hand seen retrieving bracelet
shot of vases with black/blue sand
lit candle, hovering over pit of blue sand, cemented in blue sand
shot of someone rolling head up
check out great  portland street station

SHOOT
halloween gig at Harrow Arts Centre - cirque du freak themed - shoot people messing around during soundcheck
shoot scare fest at harrow museum
shoot fright night - saw maze

Digi Pak introduction

Conventions:
Front panel
close up picture of artist?
one picture summing up artist or songs?
Name of artist
Album title
artist name bigger than title name
capture genre of music
direct appeal to target audience

Back panel
song titles
barcode
copyright information
producer, band members, songwriters, collaborations
record label
website
continuing theme of front cover

Spines
name of artist
name of album
record label
reference number - ISBN number on book, same are barcode number
continuing font and colour scheme

Interior panels
continuation of theme
detailed credits, mixed/mastered/producer/writer/composer
thank you message, message from external person not in band
more photos of artist or band
CD tray has image behind it
spread image through more than one panel on the inside
snippets of song lyrics

My Treatment!

*CUT VERSION OF SONG*


The video below shows Florence explaining Seven Devils

Florence Welch can be described as fairly theatrical and her stage presence can also be described as theatrical too! So I have taken inspiration from musical theatre. The two stills to the right are from trailers. The top is from The Phantom Of The Opera 25th Anniversary and the bottom is from the current trailer of Les Miserables.

Below are the two trailers:

There are also 3 links to other videos on the last slide which are as follows:



The clips are from a TV show called 'The Secret Circle'. It involves a group of young witches. Due to the nature of my song, I want to include aspects of spells, not witchcraft per say but more aspects of Wiccan Rituals.

Potential Video Ideas, Inspired By Lyrics

SEVEN DEVILS

Intial ideas include sticking with the gothic feel that Florence + The Machine bring out with a dark side of life included in the concept.

One idea would be to have the video showing parallel worlds.The first would show the storyline in a medieval time period and the other would show the same narrative and struggle but within modern day settings.

The narrative would follow the main being followed or hunted by something. Although with the help of voyurism I could possibly add confusion as to if the main lead is being followed or is doing the following. The song generally can be interpreted to resonate alongside the seven deadly sins (pride, lust, wrath, envy, gluttony, greed, sloth). Therefore the main lead could be seen to be chased by one of sins or she could be running from her own sin/shadow! There could also be a twist within the narrative, possibly at the end, showing the 'sin' chasing her to be a good person who may have been trying to protect her from something else.

Location wise, finding the perfect location will be a mission. For the medieval aspects, I will need to find a building which I will be able to use which has a medieval look - these are now hard to find, although as all that exist are listed, I will be able to find one from the British Heritage website. However, if I'm allowed to shoot there will be another story. Another option is to shoot in one location which can account for both eras. This would be Harrow Arts Centre. The building itself was built in 1870 and is listed, however, the inside had been updated. I could possibly use the inside as a modern day shoot. Across the car park at the arts centre, there is a patch of greenland. If behind the trees, this location can very much resemble a forest, with a path leading deeper into the 'forest'. Further along behind the buildings, there are some more spaces for cars. a little further, you come across the Pinn river and Pinn bridge. This river is very small with a small wooden bridge for crossing over to the other side, where there is more greenland (Which as far as I know is greenbelt land). From a certain angle, this bridge and area of grassland can look incredibly creepy.



In terms of costumes, for medieval I could use a long drape/dress. For the modern day version I could dress the lead in a black corset, in keeping the imagery of someone going for a possible satanic ritual.

 Here are two examples of costuming I could use. For the one of the left, there could be a velvet long skirt with a tight purple top and maybe and purple drape on top. The picture to the right shows a still from the TV show 'Two and a Half Men'. The corset pictured here may be something I could make up with other clothing or take inspiration from the costuming.

A satanic ritual is another part for the narrative I had in mind, this could be included in the modern day parallel whilst something/someone being burnt at the stake could represent the medieval ages also.

Below are the lyrics to the song and the song itself...