Candidate Number

Candidate Number - 9424

Monday, 1 September 2014

(Goodwin) Music Video Analysis 2: Lolita



Lyrics and Visuals
(Pictured 1- 6 left to right)
The first still pictured shows Lisa walking with some masked men behind her. Prior to this Lisa can be seen walking but with only her in shot. The masked men can be seen with the lyric 'It burns you alive'. The masked men can be seen as representation of this lyric. 
The second picture shown here shows both Lisa and Jessica walking towards something. Both surrounded by mist and fog and both are also holding guns. With this, the masked men are still behind the girls but cannot be seen in shot. This may be because the lyric references one person at the time saying 'I'm taking your crown.' Due to the 'I' being in the lyrics, this may have been a reason to only show the girls and not the masked men behind them.
The third still shows a close up of both Lisa and Jessica. Here they have changed costume and the background is also different. The previous background seemed to be more dark in a way of fighting against something. Whereas this shows them with light behind them, although it still has an essence of something dark and powerful. The still shows the girls singing different lyrics as can be heard on the track. Lisa starts singing 'I'm your lolita' while Jessica is continuing to sing 'Baring your teeth'.
The fourth still taken from the video shows Jessica looking up to the camera with the mist behind her. This gives the effect of something quite devilish, especially her eyes with the way she looks up from the ground. Jessica's hair is also blowing which adds to the devilish effect. It seems like something you would see in a horror to indicate possession. The lyric coupled with the close up shot is actually 'You're my possession' 
The fifth picture above shows Jessica once again. Her action are similar to the fourth picture but the background is evidently different. The background for this still is much darker but at the same contains different colours. The fourth still only pictures white in the background whereas here in the fifth, there are greens and reds also present. Even though there is colour, it is quite misty and blurred. A shadow also falls on one side of her face and the lyric coupled with the still is 'always stay close to me' which continues to give a dark impression.
The sixth still appears 2 seconds after the fifth still and is coupled with the lyric 'don't think of leaving'. This visual further exemplifies the essence of darkness and something possessive that can take over a person. The background behind Lisa is dark but without the blurred colours that Jessica had 2 seconds prior this moment in the music video.


Music and Visuals

(Picture 1- 6 left to right)
The first picture seen here is layered on an instrumental part where there are no lyrics. The music at this point is very upbeat and electronic. The visuals agree with the music the Lisa's movements match the beat of the backing track. The visuals give the sense of something crazy about to happen.
The second picture is still from another instrumental part, the same backing track as the first picture but slightly further on in the song. Here Lisa and Jessica are seen shooting something off screen. This visual coupled with the backing track seems to be giving an atmosphere of the girls and the masked men behind them gearing up for something big that they've been aiming for. 
The Third is on a upbeat track which shows Jessica with motions of almost going crazy with fast movements from the head and hair. The water flying off her hair adds to the notion of something reckless and out of control. The music in the background at this time adds to this idea of being out of control. 
The fourth shows Lisa bathing in milk, however she is struggling in the bath tub. This further insinuates the notion of something taking over her and being out of control. Another inference could be, historically bathing in milk is linked to the Egyptian Pharaoh , Cleopatra who known to be very in control of the situation. Using this shot of Lisa could have have two meanings, one contradicting this point of showing Lisa not very in control of the situation at all, however, it could also be portraying Lisa taking control of the situation she is placed in further on in the video.
The fifth still shows Jessica going crazy once again like she has been taken over by something. However, if this had different background, per say, a nightclub, this movement can be seen playing on being a female to attract attention. Due to the situation with the background, it can be inferred as going crazy over possession of something or someone.
The sixth still shows the 'monster' they have been trying to find get rid themselves off finally shot down. The music at this point is very up beat with the elements of electronic sounds. The entire video has lead to Jessica and Lisa trying to find and take down monster who could be person seen as possessing them leading them to loose control of certain parts of their life.

Genre specific visuals 
The Veronicas are usually considered a pop/rock band, however this track can be considered more EDM/pop. This video uses more special effects than any of their previous videos. Having said that, their previous videos were released when Lisa and Jessica were  much younger, this video shows some essence of the duo now being older and more mature.

Close ups of the lead.
In this particular there are many close ups of Lisa and Jessica but at no point can guitarist, bassist and drummer be seen. One can argue this is because The Veronicas are only considered to be Lisa and Jessica, however in their previous music videos, the rest of the band can be seen. Below are two examples. The song 'Everything I'm Not' from their first album called 'The Secret Life Of...' The second song calles '4ever' is from their second album called 'Hook Me Up'. The song '4ever' was also on their first album, the version on their second album has a longer intro and more guitar parts can be heard. Jessica said this was 'show the band as we are now and to make it soundit how it does when we play it live'.

To the left we have stills from the music video for '4ever' showing the band. The first picture shows Vik Foxx, the drummer. The second shows 'Jungle George' the guitarist and the third shows the bassist, Mike Sherman. The final picture shows Jessica playing guitar with the band.






During the filming of this music video the line up of the band was slightly different. The first picture shows 'Jungle George' on guitar, Robbie G on guitar, Jessica on guitar, Vik Foxx on the drums and 'Baby Paulie' on bass. The second shows a solo shot of Vik Foxx. The third shows Lisa, George and Robbie. The last still shows Vik, George, Robbie and Paulie without the Lisa and Jessica. 

In Both of the videos, the main focus is Lisa and Jessica but there are also shots of the rest of the band giving them credit. Record lable's show the well known members of the band in order to sell more copies therefore earning more from revenue. During the time of Lolita, the line up had once again changed, although the line up currently unknown. The last known line up had Sebastian Gregory on Drums, Jungle George on Guitar and Michael Paynter on Bass. The Veronicas signed a 10 year deal with Warner in 2005, however at the end of 2013 they parted ways with Warner due to a major delay on releasing their third album. The last release they had was in 2009. Early 2014 they signed to Sony Music to release their third album which should be due soon. However, the reason for no inclusion of the rest of the band in Lolita is unknown.

Inter-textual references
Within Lolita, there are not many references that would further please the fans. However there is talk of the song referring to the book called 'Lolita' which has moments of sexual control over life. 

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