Half Term Shooting

TEST
Test out first shot with voodoo doll and water pouring out.
Test out how harrow arts centre looks at night
shoot establishing shots over river pinn
check shoot in underground tube tunnel, close up
shot of heels crushing glass or heel walking through already broken glass
shot of bracelet with spinning skull
shot of skull hand with skull bracelet on finger. hand seen retrieving bracelet
shot of vases with black/blue sand
lit candle, hovering over pit of blue sand, cemented in blue sand
shot of someone rolling head up
check out great  portland street station

SHOOT
halloween gig at Harrow Arts Centre - cirque du freak themed - shoot people messing around during soundcheck
shoot scare fest at harrow museum
shoot fright night - saw maze

Digi Pak introduction

Conventions:
Front panel
close up picture of artist?
one picture summing up artist or songs?
Name of artist
Album title
artist name bigger than title name
capture genre of music
direct appeal to target audience

Back panel
song titles
barcode
copyright information
producer, band members, songwriters, collaborations
record label
website
continuing theme of front cover

Spines
name of artist
name of album
record label
reference number - ISBN number on book, same are barcode number
continuing font and colour scheme

Interior panels
continuation of theme
detailed credits, mixed/mastered/producer/writer/composer
thank you message, message from external person not in band
more photos of artist or band
CD tray has image behind it
spread image through more than one panel on the inside
snippets of song lyrics

My Treatment!

*CUT VERSION OF SONG*


The video below shows Florence explaining Seven Devils

Florence Welch can be described as fairly theatrical and her stage presence can also be described as theatrical too! So I have taken inspiration from musical theatre. The two stills to the right are from trailers. The top is from The Phantom Of The Opera 25th Anniversary and the bottom is from the current trailer of Les Miserables.

Below are the two trailers:

There are also 3 links to other videos on the last slide which are as follows:



The clips are from a TV show called 'The Secret Circle'. It involves a group of young witches. Due to the nature of my song, I want to include aspects of spells, not witchcraft per say but more aspects of Wiccan Rituals.

for treatment

BASICS:
- song
- artist, who they are, their name? their lifestyle
- lyrics, sum atmosphere in one word
- is it cover or original

AUDIENCE:
- who are they?
- audience of original song
- audience of made up artist
- how would i find this out

TREATMENT:
- give flavour of music video
- what is it going to look like?
- Mis en scen
- Costume
- sets
- lighting
- find similar music video/film
- editing, clean look, less cuts? Heavy cross cuts? Structure of schedule, narrative framed within performance? lighting, magical blue wash
- Cast? Nicole
- Mood board
- Storyboard narrative aspects

Potential Video Ideas, Inspired By Lyrics

SEVEN DEVILS

Intial ideas include sticking with the gothic feel that Florence + The Machine bring out with a dark side of life included in the concept.

One idea would be to have the video showing parallel worlds.The first would show the storyline in a medieval time period and the other would show the same narrative and struggle but within modern day settings.

The narrative would follow the main being followed or hunted by something. Although with the help of voyurism I could possibly add confusion as to if the main lead is being followed or is doing the following. The song generally can be interpreted to resonate alongside the seven deadly sins (pride, lust, wrath, envy, gluttony, greed, sloth). Therefore the main lead could be seen to be chased by one of sins or she could be running from her own sin/shadow! There could also be a twist within the narrative, possibly at the end, showing the 'sin' chasing her to be a good person who may have been trying to protect her from something else.

Location wise, finding the perfect location will be a mission. For the medieval aspects, I will need to find a building which I will be able to use which has a medieval look - these are now hard to find, although as all that exist are listed, I will be able to find one from the British Heritage website. However, if I'm allowed to shoot there will be another story. Another option is to shoot in one location which can account for both eras. This would be Harrow Arts Centre. The building itself was built in 1870 and is listed, however, the inside had been updated. I could possibly use the inside as a modern day shoot. Across the car park at the arts centre, there is a patch of greenland. If behind the trees, this location can very much resemble a forest, with a path leading deeper into the 'forest'. Further along behind the buildings, there are some more spaces for cars. a little further, you come across the Pinn river and Pinn bridge. This river is very small with a small wooden bridge for crossing over to the other side, where there is more greenland (Which as far as I know is greenbelt land). From a certain angle, this bridge and area of grassland can look incredibly creepy.



In terms of costumes, for medieval I could use a long drape/dress. For the modern day version I could dress the lead in a black corset, in keeping the imagery of someone going for a possible satanic ritual.

 Here are two examples of costuming I could use. For the one of the left, there could be a velvet long skirt with a tight purple top and maybe and purple drape on top. The picture to the right shows a still from the TV show 'Two and a Half Men'. The corset pictured here may be something I could make up with other clothing or take inspiration from the costuming.

A satanic ritual is another part for the narrative I had in mind, this could be included in the modern day parallel whilst something/someone being burnt at the stake could represent the medieval ages also.

Below are the lyrics to the song and the song itself...

Storyboard

(Vernallis) Music Video Analysis: You Ruin Me

Narrative

The video for the song 'You Ruin Me' can be said to follow the theory of Vernallis. The first still pictured shows a ballet warm up in action. Ballet forms the base of the video, with the narrative centering around the ballet class and the ballet teacher. The video jumps between Jessica and Lisa as ballerina's to the singers they really are, performing in an empty theatre. At the beginning and end the video shows their action in response to the song and what would want to do the person who caused Lisa the pain of her resulting in singing 'You Ruin Me'. The video continues as narrative through showing the developing relationship between the dance teacher and Lisa. The video shows them in a 'happy stage' while being almost judged by the other girls in the class. The video then goes continues through the narrative to show someone else enter the scene, possibly the wife/partner of the dance teacher, who then confronts the dance teacher. While this is going on, Lisa can be seen standing still and looking numb and lost while the other continue to practice around her in a circle. This can be seen in the third still (left to right). The next still shows the video going back to the performance aspect showing both Jessica and Lisa on stage singing to an empty theatre with the string section of an orchestra behind them. The last still is a continuation from the first 10 seconds of the music video the dance teacher (pictured) is tied up with ropes and seen cramped in the boot of their car. This imagery could be to visualise the dance teacher being held a captive audience while the ladies tell him about the pain he has caused and make him face the reality of what he has done and the consequences of doing so. It also seems, the ballet scenes are where the ladies (especially Lisa) are seen as more vulnerable to what has happened - whereas the scenes which depict the ladies on stage singing show an action of revenge and the come across as much stronger and not vulnerable like in the ballet scenes. Their strength is seen in the first scene (dance teacher in boot of car) and the end scenes showing the dance teacher as captive audience.

Editing and Camera Movement

The editing in this video has been cut to the beat. Every 2 bars of four there is a slight note change of chords on the piano and here is when there is a change in the scene or the angle at which either the narrative and performance aspect can be seen. The third still seen actually appears before the introduction even starts. The still shown sets the scene and atmosphere of what the music video is likely to portray. a few frames before the point of the still, the shadow of the stairs on the wall seems to be moving further up the stairs. This could almost be considered as foreshadowing the ending as to showing what was going on upstairs (held captive). The fifth still here shows a curtain lifting to unveil someone ready to perform (Lisa). Alike the third still, during this moment, the music that can be heard seems to be from a chello. When the chello can no longer be heard the the curtain begins to lift to reveal Lisa walking down stage, along with the sounds from her shoes, diegetic sound has been used during part of the video to show the changes in time to the music. The fourth still here shows a blurry frame of Lisa just after the curtain lifts from the front. During this shot, her heels are the only sounds to be heard. There is another moment of silence, where the camera cuts to Jessica, who is sitting at the piano. The camera then cuts back to Lisa, who is seen in focus, who then looks up to the camera and once again begins to sing. The first two stills show Lisa in Ballet class and the second shows Lisa and Jessica singing on stage. Both of these scenes are seen when the notes in the chords change on the piano. The lighting in the second shot especially shows the ladies being lit from the top, side and heavily lit from the front. This gives all focus to the ladies and what they are singing instead of what they are wearing or their surroundings. The image also gives a glow around their faces, but it is almost a witch like glow to possibly show revenge. Finally, the last still shows a partner of the dance teacher who the song is about. This again comes at two bars of four. She is seen confronting the dance teacher, however, what she is saying is unknown because the footage has been slowed down. This reflects Lisa in the first still who is shown standing still while the other ballerina's continue to practise around her.

The Male Gaze and Female Gaze

The male gaze can be described as something purely for heterosexual males by heterosexual males. It show the singer or main lead objectified in sexual mannerisms. The camera may focus on certain parts of the female body with slow pans up and down the body.

The first two stills to the left show the reactions of males around the room, which show how they feel about the lady walking past. The third still shows the 'boyfriend' 'spanking' the lady, the next still shows the lady once again but this time focuses on her rear. This shot clearly attracts focus to one part of the lead girls body. The reactions that have come before can almost be said to show how males watching should react to the shot and the lady. Although this video does not show a lot when it comes to male gaze. This could be because the main demographic of the band consists of younger females. This style of video may have been made to attract a wider range of audiences. The final still comes after the camera pans down in slow motion over her body.

A more obvious video to portray the male gaze could be considered to be this one:




The female gaze is more recent and is around to show males as the objectified ones who have little to do apart from 'stay around and look pretty'

This video actually starts out with the treatment of the video being discussed by an official from the record label. After laughable suggestions, one of the girls comments about how this is happening because Jennifer is female. If this was in fact a video for a male singer the singer would be 'in mansion surrounded by half naked women for no reason'. The conversation then continues to address the idea of objectifying men in this video 'because who says it always has to be women who are objectified. Although there are certain shots with risque choreography, the majority of the video shows barely clothed men surrounding Jennifer Lopez while she sings.