Theory of uses and gratifications
media effect theory, believing and being engrossed in everything you read/see, and then acting in the way the news story is represented - assumes this happens and audiences are passive.
Active audience - more discerning, actively seek out media texts to have needs met or gratified
Watch news to be informed, for self-identity, perceived by others, or watch documentary out of interest.
To be entertained during free time - possibly to get away from real world? Social interaction, 'did you see when he/she...|| what's going to happen next?'
Sub-consciencous saying 'don't buy into mainstream, don't fall for it, support real music'
No comments:
Post a Comment