Seven Deadly Sins

Florence Welch has said herself that when writing this song she was not thinking about the Seven Devils. She was in fact referring to a quote from a Chester Himes book called 'If He Hollers Let Him Go'. The quote is 'I was dead when I woke up this morning' - which can be heard in the chorus of the song.

When thinking about the narrative and theme of my music video, I wanted to base it around the seven devils:
- Lust
- Greed
- Gluttony
- Pride
- Envy
- Anger
- Sloth 

When being chased by her 'own sin' I think it would be good if she was chased by either pride or envy. Pride of the character having a good reputation to then drop that good name or envy in terms of envying and mourning who she once was - before turning into something that was internally killing her.

The Seven Deadly Sins have been used in many different films/plays. In terms of films there is the obvious 'SE7EN' where people who portray characteristics of those sins are brutally murdered. In terms of plays there is the less known 'Ashgirl' - a darker version of 'Cinderella' where she is influenced and spoken to by the different sins and characters represent certain sins.